This generation presents a unique challenge for educators, youth workers and coaches alike. Throughout the nation, coaches have expressed difficulty in relating to and connecting with this new generation of athletes. The NCAA held a national symposium dedicated to addressing the unique make-up of the generation they called, The Entitlement Generation.
Heroes and Cool Kids Trainer Keith Elias expertly reveals the differences within this generation, pointing out the root cause for how and why they think and act; and how to communicate, reach into their lives, and truly motivate them on and beyond the playing field. He gives coaches, not only a philosophical understanding of how to lead and motivate their teams, but leaves them with a practical plan they can implement not just to win games, but to help coaches become transformational coaches equipped to impact and change young lives, which is what he believes coaching is really all about.