Heroes & Cool Kids teaches the skills your students need to build courage, confidence, and character to overcome the challenges life throws their way.
We inspire them to use their newly acquired skills to help end drug abuse, bullying, the negative effects of peer pressure, suicide, and other risky behaviors.
By taking a leadership training approach, we help get to the root of the problem: suffering alone and not knowing who to ask for help.
The Heroes build relationships with the Cool Kids to stop the hurt, pain, and suffering afflicting too many of our children.
A Proven Student Empowerment Program
By using a student-to-student model to build trust, create genuine connections, and teach life skills for today and beyond, we provide kids with the tools and resources they need to make better choices, become role models for others in their community, and develop into tomorrow’s leaders.
The Heroes &and Cool Kids program has been proven to create more positive school environments, achieve higher levels of success in life, and help hundreds of students in each school district.
The Challenge
Today’s kids have a lot to deal with that have become too commonplace.
Alienations, bullying, family problems, peer pressure and social media influences are pervasive and academic rigors are intensifying. All of which have consequences that can last a lifetime.
The overwhelming desire for acceptance and approval can lead our kids down a dangerous road, where the frightening threats of alcohol/drug use, anxiety, anger, depression, can lead to problems or even suicide.
To make it worse, our kids feel they have nowhere to go:
Pew Research Center shared in a recent study that less than half of middle and high schoolers who were bullied said they notified a teacher or mentor figure.
Together, we can change this!
Less than half of middle and high schoolers who were bullied said they notified a teacher or mentor figure.
*Pew Research Center Study: [ view ]
Our Program Equips Students with Skills that Are Shown to Reduce:
How Heroes and Cool Kids Works
The program is centered on an innovative “lead by example” culture with learning goals that are based upon the U.S. Department of Education Core Curricular Standards for Character Education.
The Heroes, in essence, become positive role models for the Cool Kids. This “kids speaking to kids” approach produces powerful outcomes.
Trainers, who are specially selected to represent the skills that top leaders exhibit, utilize high-quality, interactive instruction to equip the student Heroes with actionable skills they can rapidly use to safely bring about change in their own social circles.
The Heroes, in essence, become positive role models for the Cool Kids. This “kids speaking to kids” approach produces powerful outcomes.
As Heroes & Cool Kids celebrates 25 years of making a difference, we reflect on how the organization has evolved and will move into the future.
“If you have a good positive role model, then that’s what you’re going to get out of the younger kids that are looking up to them,” said Bruce Harper, a New York Jets MVP and co-founder and president of Heroes & Cool Kids. Watch our video to hear more about the organization’s vital impact.
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